Professional Executive Coaching is an ongoing partnership that helps clients produce fulfilling results in their personal and professional lives. Through the process of coaching, clients deepen their learning, improve their performance, and enhance their overall quality of life. (ICF – Feb 2009)

or said differently...

Coaching is the art of facilitating the unleashing of peoples' potential to reach meaningful, important objectives.

Executive Coaching is a process of questioning, discussion, reflection and action. As professional executive coaches we help guide you through this process.

Because Executive Coaching is completely focused on the needs of the individual and/or organization and can focus on the specific needs, opportunities or situations.

Every coaching scenario is customized to the individual being coached, however, we recommend two to three conversations per month for a period from three to nine months.

4Potential-ExecutiveCoaching subscribes to the International Coaching Federation's code of ethics which specifically enshrines the importance and commitment to confidentiality. Click here to read the ICF Code of Ethics.

Every organization has its own approach to Executive Coaching, but all methods view coaching as an interactive process. Coaching helps individuals grow as professionals and contribute fully to the success of an organization. Done well, it can turn performance management into a collaborative process that benefits everyone.

In today's environment, coaching can have a strategic impact. It provides ongoing learning and helps address current needs as well as providing tools for continual growth. Coaching is an investment that a company makes in developing the key organizational asset - people - for the long-term benefit of the organization. According to a nationwide survey of more than 300 companies by Manchester, a human capital consulting firm, about six out of 10 (59% of) US organizations currently offer coaching or other developmental counseling to their managers and executives. Another 20% of organizations said they plan to offer such coaching within the next year.

Here's why: Most organizations need to improve productivity to fuel growth and profitability. Productivity doesn't happen when people are only focusing on the financial or technical issues. They also must help their employees with the intangible elements of human interaction -- because the work gets done through personal relationships.

Executive coaching builds the organizational capability to get this done.

At 4 Potential - Executive Coaching you will benefit from Dave's vast experience as COO of such organizations as Harvey.s Restaurants as he helps you to identify and draw on your own strengths to build the future you are seeking. As a certified executive coach, Dave will collaborate with you to develop a plan of action and walk along with you, as needed, to bring your life plan to fruition.

International Coach Federation (ICF) Code of Ethics